Portfolio:
Please check out some of my past projects I've completed! These were done for educational use only, and are not sponsored by any of the brands which are analyzed. Some of the projects include market analysis, content strategy, market strategy, lead gen, among others. Any feedback will be much appreciated!
Campaign Analysis
Patagonia + Amp Agency
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Conducted market research regarding business model, objectives and target audience
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Built audience personas, conducted competitive analysis, and social media analytics analysis
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Analyzed overall performance to campaign objectives, offered re-engagement suggestions
Marketing Plan
Energize Energy Drinks
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Conducted Audience research, designed audience personas, and conducted competitive research for new energy drink.
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Created original objectives and KPIs for new launch.
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Analyzed conversion funnel, created original tactics for each stage in conversion funnel.
The Intels Rewards
Intelligentsia Coffee
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Conducted thorough market research on Intelligentsia coffee (audience, competitors SWAT analysis)
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Launched a full-fledged rewards program called "The Intels"
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Advertised via social media and google ads
Paid Search Ads/Analytics
Mogly Tours
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Created my own tourism company
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Conducted keyword research via google ads based on performance, CTR, etc.
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Used keywords to create mock google ads which contain extensions, and are optimal for increasing clicks,
Web Design
Pi Lambda Phi at VCU
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Built a personalized site for Pilam VCU using wix.com.
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Incorporated keywords to help optimize the site.
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Used SEO best practices when designing the site.
Market/Content Strategy
The Giving Tree Non-profit
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Designed a mock non-profit organization in the DC area.
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Conducted audience research, competitive analysis, and SWOT analysis as we created the non-profit.
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Created original objectives and KPIs to track our goals
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Designed a full website for the non-profit
