Portfolio:
Please check out some of my past projects I've completed! This work includes both professional and educational work, and with regards to the educational work, are not sponsored by any of the brands which are analyzed. Educational work highlighted is from my Master's Program at Wake Forest as well as my digital marketing certification from George Washington University. Some of the projects include social media management, public relations, content creation, strategic communications, campaign analysis, and more. Feel free to contact me with any questions!
Professional
Experience
Social Media Management/Content Creation
Snapdragon Wellness
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Own the full social media presence end-to-end: content ideation, filming direction, video editing, content calendar planning, and posting
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Manage day-to-day content across Instagram and TikTok, building and maintaining a consistent posting schedule
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Every piece of content on the clinic's channels has been directed, edited, and published by me — full creative and operational ownership
Social Media Strategy
Navy Federal Credit Union
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Advised design and copywriting teams on platform-specific best practices, helping shape visuals and copy tailored to each social channel
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Collaborated with SEO and an outside agency to develop and refine paid social advertising strategy
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Contributed to the video content team, appearing in and helping produce video content
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Links Managed/videos I was in:
Social Media Management
U.S. News and World Report
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Managed content strategy across Twitter, Instagram, Facebook, and TikTok for the Health, Travel, and Investing verticals
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Ran all three vertical-specific Twitter accounts, posting and engaging daily
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Created original content for Instagram and Facebook, including on-camera TikTok videos breaking down vertical content
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Helped grow TikTok engagement across the verticals I managed
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Twitter Accounts:
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TIk Tok videos:
Educational Projects
Communications Plan — Capstone Project
Summit Living Communities
A full-scale communications plan developed for a retirement community brand geared toward residents with an active lifestyle.Conducted audience and persona research to inform messaging and outreach
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Identified key stakeholders and defined core communications objectives
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Built out social media campaign strategy and PR press releases as part of an integrated comms approach
Digital Engagement Campaign — "Happiest Hour"
Taco Bell
A digital engagement campaign concept built around "Happiest Hour" — exclusive food deals tied to Taco Bell's happy hour timeslots.
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Conducted audience persona analysis to shape campaign targeting and messaging
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Developed an influencer strategy and mock campaign executions
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Built out a supporting SEO strategy to boost campaign visibility
AI Integration & Change Management
Hilton
Led a communications team initiative to introduce AI into workplace communications practices, evaluating tools, planning rollout, and preparing the team for change.
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Evaluated AI tools and recommended Jasper based on communications team needs
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Built a rollout timeline and process plan for organization-wide adoption
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Drafted mock internal communications, including messaging to address employee pushback and concerns
The Intels Rewards
Intelligentsia Coffee
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Conducted thorough market research on Intelligentsia coffee (audience, competitors SWAT analysis)
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Launched a full-fledged rewards program called "The Intels"
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Advertised via social media and google ads
